In a follow-up to its PLAY Pavilion activation at London’s Serpentine Gallery, The LEGO Group brought its “Never Stop Playing” initiative to Paris with Le Grand Tournoi des Champs.

Set along the Champs-Élysées, the building tournament put creativity on the calendars of thousands across the region, including stars Pharrell Williams, Jourdan Dunn, and Nella Rose, who attended with their loved ones. Joining the brick-fandom masses, Hypebeast headed to the iconic landmark to get a closer look at what went down at the jam-packed day of play.

Early on a Sunday morning, the central Paris boulevard was prepared with over 250 tables and giant LEGO® minifigure marking the stage. As participants began to arrive, some stopped to take a look at the colorful dioramas and giant structures, while others

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