Sales on Amazon , Flipkart , and other marketplaces jumped 23–25% year-on-year in the first two days of festive e-commerce events, according to Redseer Strategy Consultants, marking one of the best years for online shopping. Sales are growing twice as fast as last year, led by demand for premium smartphones and TVs, which gained from sizeable GST benefits.

Macroeconomic tailwinds

“A mix of macro tailwinds — repo rate cuts, higher disposable income limits, rural affluence, and pent-up demand across appliances, fashion, and home categories, will supercharge consumption,” the report said.

This year, major e-commerce players synced their flagship sales with the new GST slabs, betting that customers will loosen their purse strings when they see the savings directly reflecting on price

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