Move over Bec Judd, the AFL has entered its influencer age

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Move over Bec Judd, the AFL has entered its influencer age

Calum Jaspan Media Writer September 26, 2025 — 1.30am Advertisement

In this edition of On Background, why the AFL and ABC are opening their doors to the world of influencers, the uncertain future of The Bolt Report on Sky, and Seven’s weird follow up to horoscopes and comedy.

The AFL enters its influencer age

2025 has notoriously been the year of the creator, or the podcaster, depending on who you ask. In February, the White House briefed top conservative influencers on the Epstein files, while in Australia friendly creators were provided access into the Federal budget lock-up, in return for a few handy podcast appearances.

And now, the nation’s most powerful institut