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“Was that wrong? Should I not have done that?”
George Costanza may not have been the Yankees’ best employee on Seinfeld , but Jason Alexander is absolutely hitting it out of the park as the face of the new Yankees x Kith campaign .
The NYC-based streetwear powerhouse has teamed up with their hometown team, the New York Yankees , and Major League Baseball for a massive new drop that celebrates the Yankees’ World Series legacy .
And in a full-circle moment of New York pop culture history, the campaign stars none other than Alexander himself — forever remembered as George Costanza , assistant to Yankees owner George Steinbrenner on the sitcom.
The Yankees x Kith lineup feels like something straight out of George’s office closet… if he had impeccable taste.
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