Have you ever taken the time to go over your expenses, only to realize you have subscriptions that you’re not even using?

If so, you’re not alone.

Here’s an interesting fact. When it comes to subscriptions, consumers are wasting over $120 a year in unused services, leading many to cut back drastically.

As a result, this has led to a huge cool down in the subscription boom.

New survey data from Self Financial, per Study Finds , shows the average household has trimmed its paid subscriptions from 4.1 in 2024 to just 2.8 in 2025. That’s a steep 32% decline in one year.

That’s a massive deal, because such a drop signals the end of the “subscribe to everything” era that caused the streaming wars in the first place. Due to relentless price hikes and mounting subscription fatigue, consumers

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