A McLaren with more than two seats – potentially the British performance car brand's first SUV – could be in showrooms by 2030 according to its CEO Nick Collins.

Speaking to British publication Car , Mr Collins – who became the chief of McLaren's auto business in April after working for Ford and Aston Martin – said the brand will develop a more diverse portfolio of models as it looks to recover from losing almost £1 billion ($A2.04bn) in 2023.

"We know – give or take 10 per cent – everything we'll do through 2030, and we have a design model of everything," the McLaren boss told Car .

"There will be more of what we've always done, but even better, and then entry to some adjacent segments.

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