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YouTube TV subscribers may soon be without "Sunday Night Football," "The Voice" and other NBCUniversal programming as the parties ramp up for a carriage dispute that could lead to a blackout at the end of the month.

CNBC reported the two sides could be headed for a potential blackout earlier Thursday . It's a sign of YouTube's relatively newfound muscle in streaming and television.

YouTube TV has about 10 million subscribers, according to people familiar the matter who spoke on condition of anonymity to discuss internal matters.

NBCUniversal said in a statement that YouTube TV "has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage ove

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