Amazon has agreed to pay $2.5 billion to settle allegations that the company enrolled millions of shoppers in Prime subscriptions without their consent, and intentionally made it difficult to cancel, the Federal Trade Commission announced Thursday.

Amazon will be required to pay a $1 billion civil penalty, provide $1.5 billion in refunds back to roughly 35 million customers harmed by the deceptive Prime enrollment practices — up to $51 each to eligible customers — and cease unlawful enrollment and cancellation practices for Prime, according to the FTC.

“The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into enrolling in Prime, and then made it exceedingly hard for consumers to end their subscription,” FTC Chairman Andrew N. Ferguson sa

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