From restaurants to retail, a shift in Canada’s drinking habits is taking hold.

A new report from Restaurants Canada reveals that 41 per cent of Canadians say they’ve reduced their alcohol consumption over the past year, a trend that’s forcing the restaurant industry to adapt.

“There is a concern,” said Milena Stanoeva, a spokesperson for Restaurants Canada. “Alcohol is one of the highest-margin items for restaurants, so they’re now exploring ways to better serve those demographics.”

That’s where the rise of mocktails comes in. More bars and restaurants are introducing alcohol free beverage menus.

In fact, a new report from Restaurants Canada found that 41% of Canadians have reported that their alcohol consumption had decreased over the past year.

“Honestly, a lot of them are really g

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