Qantas has revised how the carrier’s reputation is tied to chief executive Vanessa Hudson’s bonuses while insisting management remains committed to rebuilding trust with customers.

In November, shareholders will vote on a revamped rewards scheme for Ms Hudson that provides for potentially bigger long-term bonuses over the next three years but includes a reduced 20 per cent weighting for reputation.

Under changes to executive pay introduced in the 2024 financial year after the airline’s governance and reputational disasters, Qantas’ reputation as scored by brand monitors RepTrak has been used to determine how much stock rewards are pocketed by Ms Hudson and her lieutenants under Qantas’ long-term incentive plans.

According to the 2025 annual report, the rewards scheme has been revised ag

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