Fiber Could Change Your Life, According to Jeni Britton

These days, it’s hard to step foot in a grocery store without being confronted with a slew of protein-enhanced products . But in the wake of the carnivore diet and endless cottage-cheese recipes , a new macro is starting to get more airtime. “Respectfully, you should be trying harder to hit your fiber target, not your protein target,” warned one viral TikTok earlier this year. Soon, people on the app were talking about “ fibermaxxing ,” and influencers started gushing about the benefits of chia-seed pudding and sharing tips to get 50 grams of fiber a day . Unlike protein, fiber is the macronutrient the vast majority of Americans actually don’t eat enough of. Women generally need about 25 grams a day, but most of us eat around half that much . TikTok says prioritizing fibe