Deion Sanders didn’t just come to Boulder to win games; he came to make Colorado a destination. And that vision got a boost with Taco Bell’s new “Buffs Box” NIL deal. The campaign stars four Colorado players: QB Julian Lewis , OT Jordan Seaton , and WRs Quentin Gibson and Dre’lon Miller . But the most intriguing part? True freshmen Lewis and Gibson are receiving national exposure right out of the gate, demonstrating to recruits that Colorado markets talent from day one. Because in today’s NIL-driven world, visibility is everything. And with this move, Coach Prime is proving Colorado’s brand can shine as brightly as its players on the field. However, the call is now out for the Colorado community to rally behind the Buffs’ NIL push.

Colorado Athletics is turning up the excitement

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