Snapchat announces strong momentum in India’s creator ecosystem, driven by surging content engagement, rapid growth in new creations, and a rising community of Snap Stars, the platform’s premier creators.

Engagement Growth: Total time spent watching content on Snapchat has doubled in India over the past two years, reflecting the platform’s resonance with young audiences.

Top Creator Growth: The number of official Snap Stars in India has increased by 1.5X in the past two years, highlighting rising demand for authentic creator-led content.

Content Posting: Content posted to Spotlight from creators and publishers has seen more than 4X year-over-year growth, cementing Snapchat’s role as a hub for creativity and storytelling.

The announcement comes alongside Snapchat Creator Connect, a mult

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