Snapchat has announced significant growth in its creator ecosystem in India, highlighting increased engagement, more creator-led content, and a rise in its community of Snap Stars.

According to the company, the total time spent watching content on the platform has doubled in India over the past two years. The number of official Snap Stars has grown by 1.5 times during the same period, while content posted to Spotlight by creators and publishers has recorded a fourfold year-on-year increase. Advertisement

The updates were shared at Snapchat’s Creator Connect event held in Delhi on 26 September. The initiative, part of a multi-city series, aims to support Gen Z creators with mentorship, education, and monetisation opportunities. Sessions also focused on augmented reality (AR) tools and fe

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