New Delhi: Festive season in India usually means discounts on smartphones, gadgets and appliances. This year, one of the surprises has come from the two-wheeler industry. Matter, an Ahmedabad-based EV startup, has decided to put its geared electric motorbike AERA on offer during Flipkart’s Big Billion Days sale.

It is not often that you hear about an electric motorcycle bundled into an online festival sale, but that is exactly what is happening. The company has announced benefits of up to ₹50,000, effectively bringing the AERA’s price down to ₹1.55 lakh (ex-showroom). Deliveries are being promised around Navratri, giving early adopters a festive-season entry into EV ownership.

AERA: India’s first geared electric motorbike

Matter has been pitching AERA as a machine that blends tradition

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