Online retail giant Amazon was in court again this week with the Federal Trade Commission (FTC) accusing the company of manipulating its customers. Specifically, the court case centered on tricks designed to entice users to take out Prime subscriptions and make it difficult for them to cancel, as reported by various news sites .
According to the FTC, these tricks include the fact that customers who have not yet subscribed to Prime can “conveniently” sign up for a Prime subscription with a single button click when completing a purchase. According to the allegation, it isn’t adequately clear that a Prime subscription is being taken out during the checkout process.
Amazon emphasized that this isn’t the case and that users also have the option of cancelling their subscriptions at any time.