Meta plans to introduce paid subscriptions for Facebook and Instagram in the UK for users who do not want to see advertisements. With the latest rollout, users will have the option to continue using Facebook and Instagram for free with personalised ads, or to subscribe to stop them seeing advertisements.

“Over the coming weeks, in response to recent UK regulatory guidance and following extensive engagement with the Information Commissioner’s Office (ICO), we will introduce Subscription for no ads in the UK,” Meta said in a release on Friday, September 26.

Why has Meta launched this feature?

The company has decided to introduce subscription plans following recent guidance from the ICO. This provides individuals in the UK with a choice regarding the use of their data for personalised a

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