After launching 10 Spirit Christmas locations in 2024, Spirit Halloween says it will expand the concept to 30 stores in 2025.

The stores will offer an immersive in-store experience featuring festive dcor, unique gifts, holiday apparel, and interactive displays designed to spark joy and nostalgia, the company said.

Last years locations were limited to the Northeast. This year, Spirit Christmas will also open in the Midwest.

"At Spirit, we believe the magic of the season does not end with Halloweenit transforms," said Steven Silverstein, CEO of Spirit Christmas. "Back by popular demand and with even more locations, Spirit Christmas is an extension of our sensory-rich, interactive holiday experiences. From our one-of-a-kind Santa photo experience to an exclusive collection of festive merch

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