BUFFALO, N.Y. — Wegmans is teaming up with the Buffalo Bills to celebrate the upcoming Rivalries game on Oct. 5, offering exclusive limited-edition items in select New York State stores.

Yes, fans are encouraged to gear up for the white-out game with special products available for a limited time.

But the centerpiece of the promotion is the co-branded "Bring the Storm" ice cream — a blue, cake-flavored treat with vanilla cake pieces and white sprinkles. The ice cream will be available while supplies last through Sunday in Wegmans stores in Buffalo, Rochester, Syracuse, the Southern Tier, and Erie, Pa.

Fans can also grab it at stores next weekend, on Oct. 4 and Oct. 5.

In addition, Wegmans is offering limited-edition Rivalries long-sleeve T-shirts. Fans are encouraged to wear the shirt

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