The GST rate rationalisation in ice-creams has opened up the market for new and existing players. A sharp 13% reduction in tax rates (18% to 5%) has meant that ice-creams are cheaper now versus earlier and the shift from unorganised to organised players will likely be faster. Half of the Rs 30,000-crore domestic ice-cream market is organised; the rest is unorganised, according to industry experts.

Tax-powered surge and the organised shift

Analysts as well as companies expect at least a 10-15% incremental growth (per annum) on account of GST tailwinds. As such, the Rs 15,000-crore organised ice-cream market in India has been growing at about 10-12% per annum over the last few years, according to sector experts.

Companies say they need to prepare for the future if they have to capture

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