History

The '90s Transformation That Made Pillsbury's Halloween Shape Cookies So Iconic By Ashley M. Jacobs Sept. 28, 2025 6:00 pm EST

Pillsbury Shape Sugar Cookie Dough cookies are famous for a reason. Even seeing a picture of one will trigger tasty memories for any '90s kid. Not only are these cookies super cute, but they're also convenient. With roots from 1957, these Shape cookies first started out as Slice 'n Bake cookies in a holiday cookie kit — a log of sugar cookie dough that you cut into slices before decorating with the included stencils. In 1992, those Slice n' Bake cookies transformed into Shape cookies, with the dough already separated and designed: pull the cardboard tray out of the packaging and plop each dough slice on a sheet tray. They're so easy that anyone

See Full Page