Arattai, the Indian messaging app developed by Zoho, is making waves as it climbs the top charts in app stores across the country. Quietly launched in 2021, the app is now capturing attention amid growing demand for safe, spyware-free alternatives to global messaging platforms. Its positioning as a “made-in-India, privacy-first” service appears to resonate strongly with users.

Zoho founder Sridhar Vembu shared that the response has exceeded expectations. Sign-ups for Arattai skyrocketed from 3,000 a day to an astonishing 3.5 lakh daily within just three days. “We faced a 100x increase in Arattai traffic in three days. We are scrambling to add infrastructure for another possible 100x surge. That is how exponentials work,” Vembu wrote on X. Engineers are working tirelessly to fix issues and

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