Tulips, a personal hygiene brand, has entered the adult hygiene category with the launch of TULIPS adult diaper pants. The brand has appointed veteran actor Boman Irani as the face of its ‘Life par full control’ campaign, aimed at building awareness and reducing stigma around adult diapers in India.

The newly launched TULIPS adult diaper pants include an aloe vera–coated inner sheet for comfort, leak protection for up to 10 hours with an ADL (acquisition deposition layer), odour lock technology for freshness, and tear-away side panels for easy removal. Available in a unisex pull-up style across all sizes, the diapers are designed to look and feel like regular underwear.

Rahul Jain, director, TULIPS, said: "Due to lifestyle-related issues, more and more senior citizens today experience we

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