Bad Bunny will headline the Super Bowl LVII halftime show on February 8, 2026, at Levi's Stadium in Santa Clara, California. The NFL announced the news during a game between the Green Bay Packers and the Dallas Cowboys. This marks a significant moment for the Puerto Rican artist, who has gained international acclaim for his contributions to Latin trap and reggaeton music.

In a statement, Bad Bunny expressed his gratitude and the significance of the performance. "What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL," he said, which translates to "Go and tell your grandmother that we will be the Super Bowl halftime show."

The artist, born Benito Antonio Martinez Ocasio, is currently enjoying a successful run, having recently completed a historic residency in Puerto Rico that attracted over half a million fans. He is also leading the nominations for the upcoming Latin Grammys, with 12 nominations.

Roc Nation founder Jay-Z praised Bad Bunny's impact, stating, "What Bad Bunny has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world's biggest stage." Bad Bunny has won three Grammy Awards and 12 Latin Grammys, solidifying his status as a global ambassador for Latin music.

Jon Barker, senior vice president of global event production for the NFL, highlighted Bad Bunny's influence, saying, "Bad Bunny represents the global energy and cultural vibrancy that define today's music scene. His unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage."

The halftime show will be co-executive produced by Roc Nation and Emmy-winning producer Jesse Collins, with Hamish Hamilton serving as director. Bad Bunny previously performed as a guest alongside Jennifer Lopez during the 2020 Super Bowl in Miami.

The announcement comes amid speculation regarding other potential performers, including pop star Taylor Swift, who is engaged to Kansas City Chiefs tight end Travis Kelce. NFL Commissioner Roger Goodell mentioned earlier this month that the league would welcome Swift, saying, "She is a special, special talent and obviously she would be welcome any time." However, recent reports indicate that Swift has declined the opportunity to perform at the Super Bowl next year.

As the Super Bowl approaches, excitement builds for Bad Bunny's performance, which is expected to be a highlight of the event, following last year's record-setting show featuring Kendrick Lamar and SZA, which drew 133.5 million viewers.