VIPs and fashionistas are all jostling for invitations to the most-coveted show at Paris Fashion Week: Matthieu Blazy's debut at Chanel. But who is the 41-year-old designer?

The Franco-Belgian is relatively low-key -- certainly not one of the big celebrity names he beat for the job -- and was picked for Chanel after a highly successful three-year stint at Bottega Veneta.

The new job is a massive promotion and career boost, however, taking him from a medium-sized Italian label to the world's second-largest luxury clothing brand with sales of around $20 billion annually.

Said to have impressed with his in-depth presentations during the recruitment process at Chanel, he embodies "a new generation with sincere humility", Chanel fashion president Bruno Pavlovsky said of Blazy when his nomina

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