Paramount and TKO Group have struck a long-term media rights deal that will make Paramount+ the exclusive home of Zuffa Boxing in the U.S., Canada, and Latin America.

Zuffa Boxing is the new professional boxing promotion formed by TKO and entertainment conglomerate Sela, with leadership from UFC CEO Dana White; HE Turki Alalshikh, chairman of the General Entertainment Authority and President of the Saudi Boxing Federation; Sela CEO Dr. Rakan Alharthy; and WWE President and TKO director Nick Khan.

The move follows Paramount’s big seven-year, $7.7 billion deal with TKO-owned UFC last month in its first major rights agreement after closing its merger with David Ellison’s Skydance .

Cindy Holland, chair of Direct-to-Consumer for Paramount, said the company “has long been a lead

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