After folding in late March, a much-missed San Antonio apparel and leather goods company is being reborn. Spurs Sports and Entertainment (SS&E) has purchased the Bexar Goods brand, reinventing it into a private label that combines the original’s craftsmanship with team pride.

Bexar Goods had a close relationship with the NBA franchise during its 14-year run, designing five highly coveted collections of premium fan gear. The initial drop of sweatshirts and t-shirts features Bexar Good’s iconic cactus logo alongside the classic spur.

The deal marks the first time that an NBA team has converted an existing brand into an in-house label. Bexar Goods founders Falcon Rubio-Schoenfelt, Guy Rubio, and Christian Craft were brought on as consultants to make sure the new line carries the DNA of

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