Ever since Indian Prime Minister Narendra Modi pushed for adopting swadeshi tech, Zoho's homegrown messaging app, Arattai, has witnessed an unprecedented 100-fold surge in daily sign-ups, skyrocketing from 3,000 to 350,000 users in just three days. This viral phenomenon, fueled by government endorsements and a strong emphasis on privacy, has propelled the app to the top of India's app stores, sparking debates on whether it can dethrone WhatsApp's dominance. Zoho Founder Sridhar Vembu announced this 100x increase on social media, while also promising new features coming in November.

What is Arattai?

Arattai, meaning 'casual chat' in Tamil, is a cross-platform instant messaging app developed by Chennai-based Zoho Corporation. Launched quietly in 2021 as a side project, it has now emerged a

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