For those who want to watch YouTube uninterrupted but buying premium is out of their reach, the video platform has brought new offers. For a majority of its viewers who find YouTube subscription expensive, it has launched a new, affordable subscription plan to offer accessible, ad-free content. The new subscription is called YouTube Premium Lite and is priced at Rs 89 per month. With this new plan, YouTube aims to target those who wish to watch premium content at affordable prices.

Why is YouTube offering a cheaper plan?

Before announcing the launch of its new offer in India, YouTube had already tested the Lite version in a few international markets early this year. YouTube’s latest subscription plan is most likely to appeal to a major section of the people as it offers cost-effective vi

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