Coffee beans are prepared for sale at Starbucks Reserve Roastery in Chicago during a media preview on November 12, 2019. Scott Olson/Getty Images

Large and small coffee chains nationwide are celebrating National Coffee Day on Monday with free cups of joe and other deals.

This year is especially important as chains try to reel in consumers who have been cutting back on discretionary spending. Americans have grown more cost-conscious due to fears of higher inflation, which have worsened in part due to President Donald Trump’s aggressive trade policy.

Coffee prices have jumped since Trump took office, which can be concerning for the roughly 66% of American adults who drink a cup every day, according to the National Coffee Association (NCA). Retail coffee prices in the United St

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