British designer Maximilian Davis continues to steer Ferragamo on a sharp upward trajectory. At just 29, the creative director marks his third year at the helm, reshaping the storied Italian house into a beacon of contemporary luxury.

Ever attuned to Ferragamo’s century-spanning archives, Davis once again mines history for Spring/Summer 2026 . This season, he journeys back to the brand’s origins, immersing himself in the exuberance of the Roaring Twenties. A single 1925 image of silent-screen star Lola Todd set the tone, igniting a study of extravagance and excess.

“I was interested in how certain materials, prints, and textiles were imported from across Africa and the Caribbean into America and Europe to become a sign of status,” Davis explains. His vision reimagines the “Africana

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