A made-in-India alternative to WhatsApp is gaining immense popularity in the country. The messaging app, built by the tech firm Zoho, has recently seen a huge jump in its daily sign-ups amid the government's push for domestic goods and services. The company bills the app as a privacy-first, spyware-free alternative to its rivals. So, what do we know about the Arattai app and does it have the potential to replace WhatsApp in India?

What are the features of Arattai app?

Arattai is a Tamil term that means "casual chat." Zoho had launched the app in 2021 but it remained unpopular until recently. Like its competitors, the app offers a wide range of messaging services including one-to-one and group chats, voice notes, image and video sharing, Stories, and broadcast channels. The chat app's sta

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