Watch an hour of Fox News Channel , and you’ll no doubt see the usual commercials from pharmaceutical giants and auto companies. Increasingly, you may also encounter Anna Brakefield or her father, Mark Yeager, talking about their upstart family business while standing in an honest-to-goodness cotton field.

“We’re proud to say that 100% of our products are made right here in the U.S.A.” says Yeager, whose family owns and operates Red Land Cotton , in one spot, dressed in a farmer’s hat and a gray button-down shirt. Brakefield tells viewers in a separate commercial that her family’s textiles all start “with a seed in the ground, a hope, and a prayer.”

Brakefield says the company was accustomed to reaching customers via digital media, and accordingly put its focus on finding customers o

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