In a major step towards empowering artisans, craftsmen, and entrepreneurs, the Uttar Pradesh government has announced that “Swadeshi Melas” will be organized across all 75 districts of the state ahead of Diwali this year. MSME Minister Rakesh Sachan informed that these trade fairs will run for about 9 to 10 days in each district.

The event, to be organized under the banner of the Uttar Pradesh International Trade Show (UPITS), will carry the theme of “Swadeshi Mela.” The initiative aims to advance the “Vocal for Local” call of Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, while giving a strong push to indigenous products.

He added, "Earlier, such fairs were limited to only 18 districts. This year, their expansion to all districts will provide artisans and handicraft en

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