Starbucks launches fresh new drinks that could boost its turnaround efforts

Starbucks is betting that an extra shot of protein could be the jolt its turnaround needs. The coffee giant on Monday launched a new line-up of protein lattes and cold foam drinks in the U.S. and Canada. They will be available on the menu year-round. Shares of Starbucks rose more than 2% — chipping away at year-to-date declines that are now under 7%. The stock has, however, underperformed the S & P 500 , which has gained 13% in 2025. Wells Fargo sees these new protein beverages as a "next potential catalyst" for the company's U.S. sales, the analyst wrote in a research note to clients Monday. They estimate the launch could add roughly 250 basis points, or 2.5 percentage points, to U.S. same-store sales. That translates into about $720 million in sales if "attach rates" – how often customer