Shopify merchants will soon be able to sell their products through ChatGPT.

The Canadian e-commerce software company says it has struck a partnership with U.S. tech giant OpenAI to make the sales possible.

Under the agreement, hundreds of millions of products sold by Shopify merchants will be instantly discoverable in a format that artificial intelligence understands.

When someone asks ChatGPT for recommendations, the chatbot will be able to access inventory from Shopify merchants and present it for immediate purchase.

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Shopify says the integration will be seamless enough that potential customers won't be served up links or redirected t

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