Facebook is rolling out features that aim to bring fans closer to their favorite creators: fan challenges and customized top fan badges.

The fan challenges feature will allow creators to prompt their followers with specific challenges. Followers can participate by making a reel or a post as a response. To encourage more engagement and participation, the particular challenge hashtag will appear in a leaderboard that ranks the submissions in order of how many reactions it gets.

These kinds of challenges have been popular on short form video platforms like TikTok and Instagram Reels, where users may participate in informal dance challenges, or riff on trending audio clips. Facebook is formalizing the trend into an actual feature by creating a landing page for specific creators’ challenges

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