OpenAI just made it possible to buy things directly from ChatGPT.

Starting today, all ChatGPT users in the U.S. can use a new feature called Instant Checkout to purchase items from Etsy sellers without leaving the chat. OpenAI says more than a million Shopify merchants, including Glossier, SKIMS, and Spanx, are coming soon.

For now, Instant Checkout only supports single-item purchases, but OpenAI plans to add multi-item carts and expand to more merchants and regions.

The company also announced it’s open-sourcing the technology that powers Instant Checkout, the Agentic Commerce Protocol. Developed with payment processor Stripe, the protocol is meant to serve as a standard for AI-driven shopping and to make it easier for developers to integrate their stores with ChatGPT.

This move puts

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