Not to spoil the surprise, but the very first thing visitors encounter upon arriving to Virgil Abloh: The Codes at the Grand Palais in Paris is a recreation of Colette, which was often considered the most influential store in the world before it closed in 2017. There’s even a miniature white façade, accented with broad windows, signature blue awnings and the double dot logo, that people will pass to reach the wide selection of collectible merch and tchotchkes branded to the max.

Not to spoil the surprise, but the very first thing visitors encounter upon arriving to Virgil Abloh: The Codes at the Grand Palais in Paris is a recreation of Colette, which was often considered the most influential store in the world before it closed in 2017. Thomas Razzano/BFA.com

Entering an exhibition v

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