On the September 29, 2025 edition of WWE Raw, tensions escalated between World Heavyweight Champion Seth Rollins and Cody Rhodes ahead of their upcoming match at Crown Jewel. The segment opened with Rollins addressing the crowd and reflecting on his past encounters with Rhodes. He dismissed the significance of their previous three matches, stating that those were battles between two men climbing the ranks. According to Rollins, the stakes are different now because both competitors are already at the top of WWE.

Rollins emphasized his loyalty to the company, claiming he stayed through difficult periods and made efforts to improve the locker room. He mentioned mentoring younger talent like Bron Breakker and Bronson Reed, and said he tried to eliminate negative influences such as Roman Reign

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