As the festive season approaches, the pursuit of luminous skin takes on new urgency. Bookings for facials spike, salons promise “instant radiance," and Instagram fills with sheet-mask selfies. But how much difference can a single pre-festive facial really make and at what cost? Experts weigh in.

The Cosmetologist’s Nuance

Where dermatology focuses on caution, Jenovia (Daun Jung), Korean Cosmetologist, COO & Co-founder, KorinMi, sees facials less as miracle cures and more as careful skin prep, “Before festivals, clients want their skin to look instantly alive, smooth, bright, and plump under lights and makeup. A well-designed facial can achieve that, but only if it’s tailored. For Indian skin, which is naturally more reactive and pigmentation-prone, we use gentle exfoliation, hydration-fo

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