The Digital Personal Data Protection (DPDP) Act promises to give citizens more control over how their personal information is used, allowing individuals to consent or withdraw consent at any stage.

But even as it seeks to strengthen data privacy, industry watchers, analysts, and activists say the Act raises serious concerns that could end up burdening ordinary people rather than protecting them.

One of the biggest issues flagged is around consent and "opt out". Since the law requires specific approvals for the use of data, there are fears that consumers will be flooded with consent requests from all directions, from Instagram photos and mobile numbers for market surveys to banking records used to sell schemes.

This raises the question of whether people will have to repeatedly opt out of

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