Now fast forward to today, and a similar storm brews between NBCUniversal and YouTube TV, putting 9.4 million subscribers at risk of losing channels like NBC, Telemundo, USA Network, CNBC, MSNBC, Bravo, and Golf Channel if no agreement is reached by September 30. Such standoffs often wrap up at the last minute, like the one in August between Fox and Google, but not without hiking prices for everyone involved. With tensions rising, let’s dive deep and uncover what this dispute means for loyal viewers.

The core of this latest carriage dispute pits NBCUniversal against YouTube TV , threatening to disrupt broadcasts right in the midst of the NASCAR Cup Series playoffs, as fans saw in the key race like the one at Kansas Speedway, with flashing messages like “Attention YouTube TV customers:

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