Anurag Kashyap has never been one to mince words, and we saw the same when we got him talking about new-age marketing hacks. From planned leaks and planted controversies to clickbait headlines, everything, he says, has led to a growing disillusionment. In an exclusive chat with India Today, the filmmaker shared how all of it has been pushing him away from the industry.

“I don’t know. I’m telling you,” Anurag began, his tone a mix of frustration and resignation. “If I give interviews, I see clickbait headlines, and that irritates me too much. Because they create a perception of you that people start believing. It then takes on a new meaning. Many also take things out of context and make specific news articles out of it. I really believe negativity sells, and that really bothers me.”

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