The TV numbers aren’t painting a pretty picture. When NASCAR rolled into New Hampshire Motor Speedway recently, the expectations were high. After all, the Round of 12 had officially begun, and the stakes were higher than they’ve ever been. But despite the magnitude of the event, only 1.29 million viewers tuned in to USA Network, with the race getting a lowly 0.70 rating. That’s a sharp decline from 1.88 million viewers and a 1.0 rating for the same event last year. But what’s the reason behind this slump?

Back in 2024, NASCAR viewership showed a consistent upward trajectory. The season averaged around 2.892 million viewers per event, with the regular-season viewership increasing by 1% and that figure rising to 5% during the playoffs. It seems like the 2025 Mobil 1 301 was an anomaly of so

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