Three weeks after releasing one of its biannual platform upgrades, ServiceNow has started delivering an "AI Experience."

The Register asked why the company chose to vary its usual release cycle, given its "Zurich" upgrade debuted on September 10 and included the "Builder Agent" vibe coding tool, meaning those users who choose to adopt the new platform – each ServiceNow customer runs a private instance and can change to new versions at a time of their choosing – already have more AI to play with.

Chief Innovation Officer Dave Wright told us ServiceNow did so simply because it wanted to get more AI into users' hands ASAP, as it believes they want it.

So there's another thing AI can do: change established product release cadences.

ServiceNow calls its new agentic stuff "AI Experience" and

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