India's consumer durables market is potentially bracing for a major shake-up as telecom rivals Reliance Industries and Bharti Enterprises prepare to battle for dominance in home appliances. The sector, traditionally controlled by multinational giants like LG , Samsung , and Whirlpool , could witness intense competition between the two Indian conglomerates, mirroring their fierce rivalry in telecommunications. Reliance has already made significant inroads with its dual-brand strategy. The company launched Wyzr in 2024, targeting aspirational, price-conscious consumers, while simultaneously reviving the legacy Kelvinator brand to appeal to middle-class households. According to ET, Reliance is working with domestic contract manufacturers and planning its own facilities to control c

See Full Page