close Video

NEW You can now listen to Fox News articles!

Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day."

What started as a niche college ritual has become an internet spectacle — and often a lucrative one. Some videos pull millions of views overnight, turning pledges into influencers before they’ve even received a bid.

University of Alabama student Kylan Darnell, who went viral during rush, said she never expected the attention.

AMID 'RUSHTOK' CRAZE, SORORITY SEASON HAS PARENTS SPENDING BIG AND STRESSING HARD

"I myself am from, like, the smallest town in Ohio, and I had no idea what sorority recruitment was until I went to Bama Bound," Darnell recen

See Full Page