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Leighton Meester has never been one to say yes to every campaign that comes her way. “The main thing, the number one thing is actually enjoying and caring and believing in whatever it is that I’m talking about,” she tells Variety . That ethos made her latest partnership with Godiva a natural fit. A self-described “huge chocolate lover” since childhood — “that was my Christmas present under the tree,” she recalls — Meester says the collaboration felt less like work and more like tapping into nostalgia.

For the campaign, the “Gossip Girl” star is on a heist as Lady Godiva, but instead of stealing a masterpiece, she restores it to its rightful place. Th

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