As part of the ongoing Amazon Great Indian Festival, the Great Savings Celebration #GSTBachatUtsav storefront enabled sellers to pass on over ₹100 crore in GST savings across appliances, fashion, everyday essentials and other applicable categories. The shopping festival also demonstrated Amazon.in’s reach and delivery speeds, with 40% of customer orders that were placed in the first 24 hours being delivered the same or next day across the country. Within just three days, customers from 100% of India’s serviceable PIN codes have placed orders on Amazon.in, bringing festive celebrations to households across Bharat.

"As part of our commitment to supporting sellers and helping them stay compliant with government reforms, we enabled a smooth transition to the new GST rates starting Septe

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